Google will now filter ads on Chrome

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After facing criticism on the placement of “annoying” ads on websites, Google is now going ahead with its ad-blocking plans and will add a feature to its Chrome browser that will block advertisements which do not meet company standards, a media report said.

Google has confirmed that it intends to add a new feature to its Chrome web browser that will block certain types of ads from being seen by users and in some cases could block all the ads on websites that do not meet certain .

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