Motorola Mobility, a Lenovo brand, has launched a new affordable smartphone Moto C in India at Rs 5,999.
The 5-inch device is powered by 1.1GHz 64 bit quad-core CPU with Mali T720 GPU paired up with 1GB of RAM and runs on Android 7.0 Nougat operating system.
At Motorola, we focus on mobility through device innovation, user-centric design and smart connectivity to offer the best possible smartphone experience to the consumers,” said Sudhin Mathur, Managing Director, Motorola Mobility India and Country Head, Lenovo Mobile Biz Group, in a statement.
Moto C has 16GB internal memory that can be expanded up to 32GB via micro-SD card and houses 2,350mAh removable battery.
The device sports 5MP rear camera and a 2MP front camera.
The launch of Moto C is seen as an attempt by handset maker Motorola to tap into the booming affordable smartphone category in India. At present, it is the cheapest smartphone in Motorola India’s portfolio, and is available across leading stores in over 100 cities.
“According to the reports, fewer people are expected to upgrade to smartphones because of concerns over price, need and ability to use. We see this as a huge opportunity for a brand like us to initiate the smartphone journey for feature phone users,” Mathur said.